Vortex is introducing new Fall/Winter 2026 apparel colors across hoodies, T-shirts, and graphic tees inspired by changing landscapes and colder weather, featuring fresh seasonal colors and new camo options.
Hook & Barrel Magazine announces the third annual Top Shelf Awards, a reader-driven event celebrating top outdoor brands, products, and personalities across 23 categories. Voting is open through November 30, with select category winners receiving awards at SHOT Show 2027.
Burris Optics sponsored shooter Camdyn Powers won the 2026 PRS Rimfire Ladies National Championship at the Precision Rifle Series Rimfire National Finale in Tennessee, finishing 14th overall among 1,147 competitors. This marks Powers' seventh national title and reflects her continued excellence in competitive shooting.
The National Association of Sporting Goods Wholesalers (NASGW) contributed an additional $20,000 to NSSF's Protect Liberty PAC, bringing its 2026 commitment to $45,000 and total support since 2024 to $70,000. Lawrence G. Keane, Protect Liberty PAC's Treasurer, praised NASGW's consistent support for the PAC's mission to elect candidates who will protect Second Amendment rights.
AGM Global Vision announced the appointment of Svetlana Richter as Vice President of International Sales. Richter brings over 20 years of experience in thermal imaging and night vision, most recently serving as Chief Sales Officer at Yukon Advanced Optics Worldwide. She will lead AGM's international expansion and strengthen global distribution partnerships.
The Rocky Mountain Elk Foundation (RMEF) is hiring Regional Directors for Kentucky, Tennessee, New England, Western Colorado, and Western Montana. Successful candidates will oversee volunteer chapters, lead fundraising events, and manage grant programs in their assigned territories.
The Congressional Sportsmen's Foundation is hiring a Senior Coordinator for the South Central States region covering Arkansas, Oklahoma, and Texas. The role supports policy, advocacy, and development efforts while liaising with state legislators, wildlife agencies, and conservation partners. Candidates should have a bachelor's degree and 2-3 years of relevant policy experience.
Tactacam has integrated its DEFEND 360 Cellular Camera with the REVEAL Mobile Application, allowing hunters to manage both camera types in one platform. The integration includes new features like Live View recording, 2-Way Audio, and AI Object Tracking, alongside REVEAL's Hunt Radar and mapping tools.
Warne introduces its Universal Receiver Red Dot Mount, a low-profile mounting solution for reflex-style red dot optics compatible with drilled-and-tapped shotguns, rimfire rifles including Ruger 10/22, and select rifle models. The mount features broad optic compatibility and flexible mounting options.
Remington Gun Care introduced the Rechargeable Mini-Dehumidifier to protect firearms from moisture in gun safes and storage areas. The device features water crystal technology, a motion-activated light, wireless hygrometer and thermometer, and operates up to 60 days before recharging.
Steiner eOptics will exhibit at SOFEX Jordan 2026, October 27–29, in Aqaba, Jordan, showcasing advanced optical technologies including tactical lasers and the ATLAS system at booth #H100 to international defense professionals and military representatives.
Pursuit Channel is proud to highlight its dual Sunday night programming lineups, giving outdoor enthusiasts two distinct ways to spend their evening with premium hunting and outdoor content beginning at 8:00 PM ET.
Right in the dead center of the visible light spectrum at about a 555 nm wavelength, the green light that’s found in ZeroTech’s (and most other brands’) green dot optics is the precise color that the human eye is most sensitive to. We see a green dot about six times more easily than a red dot.
There’s a little AI overview from Gemini explaining why green light is more visible, and also explaining part of the reason why a green dot appears clearer to most people. Not only can you run it at a lower brightness setting to make it look just as bright as a red dot on a higher setting, but the shorter wavelength of light contributes to a sharper, crisper, more precise dot projected onto the glass.
In particular, if you have any level of astigmatism, which apparently close to half of all adults do, a green dot may eliminate the “bloom” or “starburst” or general fuzziness or mirroring (a red dot can look more like two, partially-overlapping dots to some people) that’s often experienced with a red dot.
Some of ZeroTech’s green (and red) dots have multiple reticles built in.
On a sunny day, the difference is massive. Picking up and seeing a bright, crisp green dot is much faster and easier than a red dot. It’s huge for Dan and me on the range in the central Texas sun.
Most users also report it being easier on the eyes and reducing eye strain as compared to a red dot. That’s largely because the perceived brightness is higher so you can generally run a green dot at a lower actual brightness setting than a red dot.
Historically, green dots haven’t been as popular because the green emitters were substantially more expensive and sucked battery power much faster. In the last couple years, companies like ZeroTech have effectively resolved these issues and now offer green dots at the same or close to the same price as their red dots while delivering a whopping 50,000 hours of battery life from a single CR2032 coin cell.
That, combined with features including shake-to-wake (the dot puts itself to sleep when it’s still for a while, then fires back up near-instantly when it’s moved) and batteries that can be swapped without removing the optic from the firearm both decrease the need to swap batteries and make it even easier to do so.
Okay, okay, green dots aren’t all sunshine and unicorns compared to red dots. There are two scenarios in which a red dot may be preferable:
On a very green background. The closer the color of your target is to the color of your dot, the less visible your dot will be.
In dim lighting conditions or at night when shooting with night vision or clip-on thermal optics. While the dot’s brightness is easily user-adjustable or auto-adjusts on some models, a green dot at its lowest brightness setting could, in some circumstances, still appear brighter than you’d prefer. Due to a red dot already appearing 1/6th as bright as a green dot, it can work better for you in low light situations.
Check out my short video above and, if you haven’t tried a green dot before, now’s the time. HERE are some green dot options over at ZeroTech Optics, where you can also snag 20% off their entire website with coupon code SNW20.
