SHIELD Sights congratulates World Champions Denny Rossetto, Olebile Sefolo, and Robin Grauffel. SHIELD Sights is honored to be the sight of choice for these elite competitors.
Leupold & Stevens announces that Shawn Hughes has joined the optics manufacturer as its Military & Law Enforcement Sales Manager. Hughes will drive the growth of Leupold’s product line with military and law enforcement partners in the United States.
RetailBI’s newly released Q3 2025 Shooting Sports Retail Report confirms what the industry has felt all summer — the “Trump Slump” is no longer speculation. Retail-level data shows widespread softness across nearly every major category, with sales declining and inventory trends starting to diverge.
Kinetic Development Group (KDG) announces the appointment of Chris Bardugone as its new Director of Sales & Marketing. This strategic hire underscores KDG’s continued commitment to growth, customer engagement, and delivering premium solutions to the firearms community.
Bleecker Street Publications looking for a seasoned Editorial Lead who lives and breathes the outdoor lifestyle. Someone who knows their way around a bow, rifle, rod, and keyboard.
Bleecker Street Publications is looking for a Contract Junior Editor to join our digital content team, working across top-tier firearms and tactical publications like AthlonOutdoors.com.
Burris Optics continues to mark the 50th anniversary of the company’s heralded Fullfield riflescope with a series of short cinematic films debuting now through November.
Moultrie introduces its new Buck List feature in the Moultrie App. This new feature in its app is designed to help hunters efficiently track and manage target bucks throughout the hunting season.
You probably know all the benefits of a prism sight. It has an etched reticle that works even if your battery dies. They’re generally tougher and more robust than reflex red dot sights. And they work for most people with astigmatism where a conventional red dot flares.
So yes, while they’re generally a little more expensive than traditional red dot sights, lots of us prefer them. The most popular versions are either 1X, 3X or 4X magnification. What wasn’t available — until now — was a variable magnification prism. Thanks to ZeroTech, however, that’s changed.
They announced their new 1-4×24 Thrive HD Prism sight at SHOT Show and they began shipping in May. They’re everything you want in the prism sight, but with with the addition of variable magnification capability. On top of that, the 1-4X Thrive HD also gives the ability to switch between red and green illumination depending on your lighting conditions. Which is awesome.
It comes has in integrated reversible Picatinny rail mount and MSRPs for $599. No, that’s not cheap, but for what this sight does, it’s more than reasonable.
