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AUGUST 19, 2025

Meprolight will be in Fort Worth, TX, next week for the 2025 Semi-Annual Market Show taking place at the Fort Worth Convention Center the 18th – the 21st. The company will be in Booth 233.

GOVIEW® USA announces they have incorporated AvantLink, streamlining their affiliate program to track and pay commissions to approved partners. AvantLink's approach to affiliate marketing is simple; “Grow your business through quality partnerships”. 

Untamed has released its latest study, 2025 Hunting Industry Insights, a comprehensive look into the values, habits, and motivations of U.S. hunters.

PARD USA introduced seven products that deliver precision, portability, and unmatched technology for hunters, tactical professionals and outdoorsman alike. The 2025 launch includes the Bobcat 640x512 and 480x360, featuring a next-generation sensor with NETD ≤18mK and a vivid 1920×1080 OLED display.

Vortex’s Sport line gets even more AR friendly with the introduction of the 34mm Sport Cantilever Mount, the go-to choice for newer shooters and those looking for a solid, versatile mounting solution.

Hawke® Optics announces the launch of the Endurance 30 FD series — six purpose-driven riflescopes designed for hunters who demand exceptional clarity, rugged durability, and intelligent design in the field.

Armasight announces a firmware update for several of its thermal optics: the Contractor 640, Sidekick 320, Jockey 320, and Collector 320 series. This latest update introduces refined image quality, improved reticle functionality, sensor optimization, and more responsive performance.

MAGVIEW announces the launch of its new, S1 and S1 Mini SYNC smartphone digiscoping adapters for spotting scopes. The SYNC models feature a new self-aligning plate design that utilizes rare earth magnets to effortlessly and precisely align your smartphone camera with a spotting scope.

Zaffiri Precision announces the early launch of its Labor Day Deals, running now through midnight on Sunday, Aug. 24, 2025. For a limited time only, customers who purchase any Zaffiri Precision optic-cut complete pistol slide will receive a free Holosun red dot optic: a Holosun 407C for RMR-cut slides or a Holosun 407K for RMSc-cut slides.

Weaver Mounts announced the launch of its all-new Fit Finder and Dealer Locator tools—now live at www.WeaverMounts.com.
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