Hawke Optics announces the second-generation Frontier ED X Binoculars featuring rare-earth Lanthanum optical glass, extra-low-dispersion glass, and dielectric-coated BAK-4 roof prisms for exceptional clarity and light transmission. Available in four models with magnesium alloy chassis and backed by Hawke's No-Fault Lifetime warranty.
Sightmark announces the G-Shot, a red dot sight designed to mount directly to factory Glock slides without milling or gunsmithing. Compatible with Gen 3, 4, and 5 Glock models, the G-Shot features a 3 MOA dot reticle, automatic brightness adjustment, and IP67 waterproof rating.
Steiner unveiled the MPS 2.0 Micro Pistol Sight, an enclosed emitter red dot designed for duty and defense with enhanced durability, longer battery life, and improved ergonomics. The optic features redesigned brightness controls, up to 90,000 hours of runtime, and compatibility with the industry-standard ACRO footprint for multiple weapon platforms.
ATN Corp released a major firmware update for the ATN ThOR 6 Elite thermal rifle scope, improving image quality, SharpIR processing, digital zoom clarity, and battery recognition. The free update is available through the ATN Connect 6 app or USB-C for all ThOR 6 Elite owners.
Steiner eOptics unveiled the M830rc X LRF 1535nm laser rangefinder binocular with seamless A.T.A.K. Battle Management System connectivity. The Germany-made device enables operators to instantly transmit lased target data including bearing, distance, and elevation to shared digital maps, eliminating manual data entry and human error in time-critical operations.
ZeroTech Optics has released the Vengeance 1-6x24 LPVO in Flat Dark Earth finish, featuring a 1-6x magnification range with illuminated RAR reticle and second focal plane design. The scope is designed for hunters, recreational shooters, and modern sporting rifle owners seeking fast target acquisition and precision at extended distances.
Zanders announced the addition of Infitac Thermal Pistol Sights to its optics lineup. The Infitac Fast Mini Series includes the FML 19 and FMP 13 models, featuring advanced thermal imaging technology optimized for handgun applications with multiple reticle options and 60 Hz refresh rates.
Vortex Optics has released the Crossfire® II Red Dot lineup, available in red or green, featuring a 2 MOA dot, solar with auto D-TEC technology, and motion activation. The optic is designed for recreational shooters and compatible with AR-style rifles, rimfires, shotguns, and other firearms with Picatinny rails, with pricing starting at $149.99 MAP.
Meprolight® introduced a limited-edition Tru-Vision™ SR red dot sight commemorating America's 250th Anniversary, featuring an engraved protective hood with the Liberty Bell and "Freedom Still Rings." Available exclusively through Optics Planet and EuroOptic, the optic combines patriotic styling with rugged reliability and includes a standard black replacement hood.
Hawke Optics announces the Vantage HD 30 SF riflescopes featuring System H2 optics, 30mm chassis, and advanced turret systems at affordable prices. Available in 4-16x50 and 6-24x50 magnifications with multiple reticle options and illumination, backed by Hawke's No-Fault Lifetime warranty.
Vortex Optics released a limited-edition Diamondback HD 10x42 Patriotic Binocular to commemorate America's 250th anniversary. The binocular features patriotic blue rubber armor, a commemorative focus wheel, and a special Glasspak harness, available through EuroOptic at $249.99 MAP.
Warne announced the launch of Maxima Horizontal Quick Detach Rings, featuring an index-able quick detach lever system for tool-free optic removal while maintaining return to zero. Available in multiple tube diameters and heights, the rings are machined from high-strength steel with stainless-steel recoil control keys for durability.
ATN Corp announced the launch of the Odin 6 MFT, a 6th generation multi-functional thermal optic that operates as a handheld monocular, helmet-mounted viewer, thermal clip-on, and weapon-mounted sight. Available in 320 and 640 sensor configurations with detection ranges up to 1,700 meters, the device features SharpIR AI-enhanced imaging and up to 8 hours of battery life.
Meprolight® offers self-illuminating tritium-powered handgun sights including the Mepro Hyper-Bright™, Mepro Tru-Dot®, and Mepro FT Bullseye™ systems designed for defensive shooters. These sights provide enhanced visibility and faster target acquisition across various lighting conditions and are compatible with popular handgun models from Glock®, SIG Sauer®, Smith & Wesson®, and other manufacturers.
Hawke Optics announces the redesigned Vantage HD 30 riflescopes featuring System H2 optics with 11-layer multi-coating and improved clarity. Available in three models with various reticle options, these scopes include Zero-Stop turrets, illuminated reticles, and Hawke's No-Fault Lifetime warranty.
Steiner Optics has launched the eDiscovery 10x42 binoculars, designed for birders to capture 12MP still images and 4K video while observing. The binoculars feature high-definition optics, IP67 waterproofing, and Wi-Fi connectivity through the Steiner Connect 2.0 app for seamless documentation and sharing of sightings.
ATN Corp announced the launch of the ATN BlazeSeeker 6, a compact thermal monocular starting at $499.99 featuring 6th Generation thermal imaging and SharpIR® AI enhancement. Designed for campers, boaters, hikers, and wildlife watchers, the device delivers premium thermal performance in a lightweight, beginner-friendly package.
Leapers' premium optics brand Integrix is featured in Way of the Hunter 2, with the Integrix iX6 3-18X44 riflescope being the first in-game scope to offer an illuminated reticle. The scope remains the highest-magnification option available as the game expands to the Kilimaya Reserve in South Africa.
Nocpix unveiled the MATE ULTRA, a next-generation thermal clip-on featuring a 1280×1024 thermal sensor, 60mm objective lens, and integrated 1,300 yard laser rangefinder. The system seamlessly integrates with traditional daytime optics and is distributed in the United States by iRayUSA in Lewisville, Texas.
ATN Corp announced its Generation 6 thermal riflescope lineup featuring the ATN ThOR 6 Elite flagship 640 thermal scope, ATN ThOR 6 Mini budget thermal scope under $1,000, and ATN TICO 6 clip-on thermal scope. The new platform delivers improved image quality, thermal sensitivity, and reliability for hunters and AR-15 shooters.