Burris Optics announced a partnership with Coyote Down, a popular YouTube channel focused on predator hunting. Coyote Down host Josh Shepherd and his family will exclusively use Burris optics, including the Eliminator 6 riflescope, with content rolling out across YouTube, Instagram, and Facebook throughout the year.
Burris Optics will sponsor the NRL Hunter's Buffalo Bill's Revenge match scheduled for April 10–12, 2026 near Laramie, Wyoming at Logan Ranch. The high-difficulty, field-style competition features challenging terrain and targets ranging from 500 to 900 yards, designed to test shooter and equipment capabilities.
Meprolight announced its sponsorship of Precision Rifle Series competitor Garrett Tyler for the 2026 season. Tyler will represent Meprolight optics while competing in PRS events throughout the Atlantic Coast Region, using the MVO 6-36X56 scope in matches.
Hawke Optics announced a strategic partnership beginning in 2026 with the Chasing Giants Podcast, a premiere whitetail deer hunting show hosted by Don Higgins and Terry Peer. The partnership aligns the precision optics leader with a podcast that shares expert hunting advice and listener-driven content based on 40 years of trophy whitetail hunting experience.
Meprolight announced its sponsorship of Tactical Games competitor Callerina "Cally" Woodard for the 2026 season. Woodard, a chiropractor and mother of four with Division I track and field and competitive CrossFit experience, will represent Meprolight® optics while competing in the demanding shooting sport that combines functional fitness with marksmanship.
Meprolight has partnered with the Precision Rifle Series (PRS) as an Official 2026 Partner, providing competition-ready optics including the MVO family of variable scopes to support precision rifle competitors across all skill levels.
Wiley X served as a station sponsor and fielded a four-person team at the 2025 Company B Texas Ranger Classic Sporting Clay Tournament, held September 5 at the Dallas Gun Club in Lewisville, Texas.
Wiley X, a trusted name in protective eyewear and community support, sponsored Camp Agape for the second consecutive year, helping to provide healing, hope, and connection for children coping with the loss of a loved one.
Burris Optics announced its title sponsorship of the 2025 Burris Colorado Extreme Hunter match, taking place May 17–18, 2025, at Fort Collins, Colorado. Hosted by match directors Dorgan Trostel and Trevor Schuetz, this unique event simulates real-world hunting scenarios for big game across Colorado's mountainous backcountry.
Meprolight announced its role as an Affiliate Sponsor of the 2025 Precision Rifle Series (PRS), one of the most respected competitive shooting organizations in the country.