Primary Arms is proud to announce the promotion of Robert Sheets to Vice President of Engineering. In his new role, Sheets will lead the company's optics engineering division as it grows.

As Primary Arms Optic's Director of Engineering, he has strengthened the Optics Engineering Team, leading the development of new optics and products. He has also built strong relationships with world-class suppliers both domestically and internationally, ensuring that all products meet Primary Arms Optics' strict quality requirements.

As Vice President of Engineering, Sheets will continue to lead the Optics Engineering Division of Primary Arms Optics, pioneering ultramodern optics that customers can rely on. Working with the Product Development Team, he will align engineering initiatives to ensure that market and customer demands are met. This new role will position him to further push the boundaries of what Primary Arms Optics can offer to its clientele, strengthening reliability and quality, while fostering innovation.

"Bert is a brilliant engineer and innovator who continually challenges what is possible in optics design," said Matt Fleming, President of Primary Arms. "As Vice President of Engineering, he will lead our talented engineering team in developing game-changing, industry-leading products that customers love and delivering the high-performance innovation they expect from Primary Arms Optics."

For more information, visit www.primaryarmsoptics.com, or follow Primary Arms on social media channels, including Facebook, Instagram, X, and YouTube.