Zanders, a premier national distributor based in Sparta, Illinois, proudly announces its newest brand partner: German Precision Optics (GPO). Effective immediately, Zanders will offer the full line of GPO’s high-performance optics, including riflescopes, binoculars, rangefinders, and accessories, to its valued dealers nationwide.

German Precision Optics is renowned for delivering cutting-edge optical technology, German engineering, and premium performance at an exceptional value. Designed to meet the rigorous demands of hunters, shooters, and outdoor enthusiasts, GPO’s product lineup combines precision craftsmanship with innovative features that enhance every field experience. GPO products are built to highest quality and standards in some of the largest global production facilities in the world.

“We are excited to welcome German Precision Optics to the Zanders family of trusted brands,” said Danny Siegler, President and COO of Zanders Sporting Goods. “GPO has built a strong reputation for quality, reliability, and value—exactly the kind of brand we are proud to offer our dealers. This partnership reinforces our commitment to equipping dealers with best-in-class optics products that drive sales and serve their customers exceptionally well.”

Zanders’s dealers will now have access to GPO’s full lineup, including the popular Centuri™ and SPECTRA™ series riflescopes, PASSION™ HD binoculars, spotting scopes and cutting-edge rangefinder solutions. Known for their durability, optical clarity, and user-friendly designs, GPO products appeal to hunters, nature observers and tactical enthusiasts alike.

Key features of the flagship Centuri™ Riflescope include:

• PASSION™ Trac ZERO-STOP locking reset turrets

• ¼ MOA with multi-rotation indicators

• Ballistic Illuminated micro-dot reticle

• Continuous IControl™ Illumination features Daylight bright fiber-optic illumination, auto shut off after 3hrs of inactivity and battery indicator

“Zanders is a premium distribution company and any brand would be thrilled to have them as a business partner,” said Mike Jensen, with GPO. “This relationship will open the door to thousands of store front retailers, all whom need innovative products like GPO to keep their business strong.”

For more information about German Precision Optics product line, please visit German Precision Optics

About Zanders
Zanders Sporting Goods is a proudly all-women-owned company based in Sparta, IL, with over 50 years of experience supporting U.S. firearms dealers. Our extensive inventory of more than 40,000 products, housed in our state-of-the-art warehouse facility, includes firearms, archery equipment, accessories, and camping gear. At Zanders, we are committed to serving our dealers, whether you operate a retail storefront, a home-based business, or an e-commerce platform. Supporting our dealers’ growth and success remains our top priority.

"At Zanders, our customers have always been our top priority, and we are dedicated to exceeding their expectations every day," says CEO Stefanie Zanders. "Whether they’re long-time partners or new to our family, customers can count on our expanding inventory of outdoor products and accessories, along with our unwavering commitment to their satisfaction."

Dealers interested in setting up a new account with Zanders please visit:Zanders new dealer signup

For more information about Zanders and their many dealer programs, call (800) 851-4373 or visit www.gzanders.com

MEDIA CONTACTS:

John Kohl, Affilium Marketing, 262-696-4566 john@affilium.com